Knowledge base
Why did the numbers move?
Practical guides on finding the cause behind a metric shift, from traffic drops and conversion swings to where your tools keep their notes. Written from twenty years of asking the question for real.
Annotations & tracking
Google Analytics 4 annotations: where to find them and where they fall short
GA4 finally has annotations. Here is where to find them, how to add one, and the limits that mean they rarely tell the whole story of why your numbers moved.
Jun 15, 2026 · 3 min read
Diagnosing change
Why did my organic traffic drop? A step-by-step diagnosis
Organic traffic fell and nobody knows why. Here is the exact order to check things, from tracking bugs to Google updates, so you find the real cause instead of guessing.
Jun 15, 2026 · 4 min read
Stop reconstructing the past
CoNote keeps an automatic, shared timeline of what changed across your stack. When a number moves, the cause is already on the page.
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